Category Archives: Uncategorized

If a picture paints a thousand words…

Are you fluent in Emoji, the world’s fastest growing digital language? Another week, another tube strike which was thankfully called off. From #firstworldproblems to #solvemyproblemsin4words, we can already predict today’s trending topics on Twitter. During the last tube strike, I … Continue reading

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You are beautiful, no matter what they say

Is beauty really in the eye of the beholder? Everywhere we look, women are bombarded with stereotyped images of unattainable physical perfection. The beauty industry has become a commercial juggernaut with huge influence over individuals and societies. Globalisation is changing … Continue reading

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Transcreating love – Is love universal?

Love… a four letter word which, according to Google  or Bing, seems so simple and straightforward  to translate. Yet, this is not the case as the term “love” has multiple different meanings. In fact, it applies to a wide range … Continue reading

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Pepsi, “Pecsi” or “Pesi”? YOU decide ! From mispronunciation to transcreation

When I moved to Wales at the age of ten, I could not speak a word of English. Starting school in year 6, I quickly had to learn and catch up with my school mates. Although bilingual, I still have … Continue reading

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Start small, dream big and speak to the world

Personally, I find bank advertising irritating. Most of them fail to be engaging and just throw numbers at you. If it’s not Barclays trying to sell their personalised debit cards, it’s Santander offering you the best loans or mortgage deals. … Continue reading

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Mango’s fashion faux pas

Whilst studying for my Translation Masters in London, I had a part time job working for the Spanish fashion retailer – Blanco – Spain’s answer to Topshop. Over the years, as stores were forced to close down, Spanish clothing companies … Continue reading

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Transcreation – a communication upgrade that’s more than just cosmetic

An increasing number of brands are reaching out to international audiences in order to establish an online presence in vibrant emerging markets. These brands depend heavily on global marketing and they have to be able to engage in an effective … Continue reading

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