Monthly Archives: March 2013

Pepsi, “Pecsi” or “Pesi”? YOU decide ! From mispronunciation to transcreation

When I moved to Wales at the age of ten, I could not speak a word of English. Starting school in year 6, I quickly had to learn and catch up with my school mates. Although bilingual, I still have … Continue reading

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Start small, dream big and speak to the world

Personally, I find bank advertising irritating. Most of them fail to be engaging and just throw numbers at you. If it’s not Barclays trying to sell their personalised debit cards, it’s Santander offering you the best loans or mortgage deals. … Continue reading

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Mango’s fashion faux pas

Whilst studying for my Translation Masters in London, I had a part time job working for the Spanish fashion retailer – Blanco – Spain’s answer to Topshop. Over the years, as stores were forced to close down, Spanish clothing companies … Continue reading

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Transcreation – a communication upgrade that’s more than just cosmetic

An increasing number of brands are reaching out to international audiences in order to establish an online presence in vibrant emerging markets. These brands depend heavily on global marketing and they have to be able to engage in an effective … Continue reading

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The Medium and the Message

“Word of mouth is back. When society cut the close personal and business ties that existed in older, smaller communities, people became like ants scattered around on a picnic table – really busy, really strong, but too far apart from … Continue reading

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